ARGUMENT
THE OFFERING
The SEC chose to isolate the transfer or loan to Disraeli, which they allege is a material omission, from the numerous disclosures which made it clear that Lifeplan Associates, Inc. may have a very short lifespan indeed. The SEC failed to weigh the omission of the loan with all the other disclosures which spoke directly to the "probable future," and more specifically the doubtful future of the company.
The proper standard for determining whether an omitted fact was material in a Rule 10b-5 case is the same as that formulated by the Supreme Court in TSC Industries, Inc. v. Northway, Inc., 426 U.S. 438, 449 (1976), namely, whether there is "a substantial likelihood that, under all the circumstances, the omitted fact would have assumed actual significance in the deliberations of a reasonable shareholder." Harkavy v. Apparel Industries, Inc., 2 Cir., 1978, 571 F.2d 737, 741; Holmes v. Bateson, 1 Cir., 1978, 583 F.2d 542, 558 & n.20. The Court in TSC Industries stressed that materiality depends upon what a reasonable shareholder would, not might, consider important.
(SEC v. MacDonald, 699 F.2d 47, 49)
In addition to the question of materiality, the Commission fails to answer precisely how much of the offering proceeds actually went toward the running of Lifeplan Associates, and absent that, how the company was able to function and grow if their allegations were actually true. Both the ALJ's decision and the Commission's final decision are silent with regard to the funds that Disraeli did spend on business expenses. In total, Lifeplan Associates operated from September 20, 2003, until the Commission's order on December 21, 2007. This Court is being asked to believe that a startup company can operate for four years on less than $100,000 in total capital.
LINDA YODER, CPA
Both the ALJ and the Commission appear to have placed great weight on the testimony of their only staff witness, Linda Yoder. The record shows that Ms. Yoder is a CPA but has never practiced public accounting, never owned a business, and never worked in the private sector in any capacity for at least the past 25 years. Ms. Yoder's testimony is not credible and contradictory.
On JDA 50 p. 159, Ms. Yoder claims that Disraeli's records "were not true and accurate and missing a lot of entries" — without pointing to any exhibit or evidence in support. On page 161, she claims records contained "many erroneous postings" without identifying which postings. Under cross examination, Ms. Yoder confirmed that her statement about the unreliability of Lifeplan's financials was "simply a judgment call." The Division offered no proof or evidence to support her "professional judgment."
This email was sent just over 24 hours after the exam had begun. Ms. Yoder's conclusion after 24 hours in the field that Petitioner "should not be in the business" and "is reaming his clients" is in direct contradiction to her own testimony that she does not form conclusions until well after she leaves the field — and is evidence of prejudgment and bias.
ADVISERS ACT RULE 206(4)-4(a)(1)
The Commission claims that Disraeli willfully violated Rule 206(4)-4(a)(1) by failing to disclose his financial condition including his tax lien. The Commission is mistaken. The tax lien was released one month after Lifeplan became registered and had no effect on any client. The Act states that an advisor must inform his clients of any fact that is reasonably likely to impair the ability of the adviser to meet contractual obligations or requires prepayment of management fees of $500 for six months or more in advance. No client was ever required to prepay more than six months in advance. The evidence clearly demonstrates that Disraeli had managed his clients' accounts without collecting any fees for over a year. Disraeli's contracts allowed termination without notice and therefore there was no reasonable possibility that his financial condition could have impaired his contractual obligations. Disraeli therefore did not violate 206(4)-4(a)(1) and there is no evidence in the record that proves otherwise.
THE THIRTY-STATE EXEMPTION
The Commission's opinion that the purpose of Rule 203A-2(d) is designed to ensure that the exemption is available only to start-up advisers who "would be used primarily by persons who start their own advisor firms after having been employed by or affiliated with other advisers" — yet the SEC claims that Disraeli was not a new advisor because he started Lifeplan with the expectation that his old clients would agree to use him again. This contradiction is a clear sign of arbitrariness. Furthermore, Disraeli was not an investment advisor when he filed his October 8, 2003 ADV with the Commission — an indisputable fact. Therefore he was a new advisor.
According to the Staff's logic, an investment advisor would have to be separately registered in 29 states directly with each of those states' securities regulators, and then be required to register in the 30th state before he could rely on the 30-state exemption. The Staff's position proposes that an advisor could avail himself of the 30-state exemption once he is already registered in the 30 states, and therefore not in need of the 30-state exemption. In other words, the Staff's position is illogical: one can avail himself only when it is not needed. If the Court were to adopt the Staff's position, it would be presenting a philological conundrum for future advisors contemplating registration under the 30-state exemption from the prohibition from registration under the Investment Advisers Act of 1940.
MITIGATING FACTORS
The Commission has failed to acknowledge any mitigating factors that may be used in weighing appropriate sanctions. First, it is an undisputed fact that Disraeli cooperated fully with the examiners who came to examine him and with the Commission's investigation thereafter. It is also undisputed that Disraeli willingly provided precise details of the loan or transfers to the examiners, including the promissory note, and informed his clients of the investigation as soon as he became aware it was being questioned.
The Commission's own evidence shows, through subpoenaed bank records, that repayments of at least $10,996.75 did in fact take place. Disraeli's personal bank records from November 2003 through March 17, 2005, and Lifeplan's bank statements, show corresponding repayment deposits. From March 2005 through the end of 2007, Disraeli paid an additional $28,536.38, for a grand total of $39,533.13. The Commission provided Petitioner with an offset of $0 for loan repayments — factually incorrect and an abuse of discretion.
GENERAL ERRORS OF THE LAW JUDGE
Although the Commission claims to have reviewed the instant case de novo, it appears to be largely based on the findings of the ALJ and her underlying rationale. Following are a sample of gross errors contained in the law judge's initial decision:
The ID states: "On November 6, 2002, the TSSB issued an Emergency Cease-and-Desist Order, against Disraeli for conduct relating to his offer and sale of unregistered securities in the State of Texas . . . The Emergency Order found that Disraeli engaged in fraud in the offer and sale of securities." The Order No. CDO-1483 does NOT say that Disraeli offered and sold unregistered securities — only that he offered them. Hence he never collected any money.
The ID states that Disraeli "used his principal's license and became affiliated with a broker-dealer where he moved his accounts." Contrary to this, Disraeli's principal license had not been effective since October 31, 2002, and he did NOT and could not move his accounts.
The ID misstates that Respondent was subject to an 18-month suspension when he has never been suspended by any regulatory body. Rather, Disraeli agreed to withdraw and refrain from registration in Texas in exchange for a commitment that the State would not use any allegations in the agreed order against him after 18 months had passed.
The ID states: "Five investors expected that Disraeli would use the Offering proceeds in any way he saw fit, while three investors . . . would not have invested in Lifeplan if they had known that Disraeli was going to use the Offering proceeds for his personal expenses and a loan to himself." The record and stipulated exhibits show that Lenese Marek never gave any testimony, but signed an affidavit prepared by SEC staff. The law judge counts both Mareks as two investors instead of one. Both Frank Cross AND John Gauthier signed affidavits prepared by SEC staff and recanted after being given full disclosure. Therefore, a total of nine investors said they expected Disraeli to use the offering proceeds in any way he saw fit.
Footnote 53 states: "Disraeli has waived his right to claim that he is unable to pay disgorgement or a civil penalty because he did not assert this claim at the hearing." This is incorrect. Disraeli's defense was a denial of any wrongdoing — not a waiver of any right.
SANCTIONS
The Commission has not followed the teachings of this and other circuits with regard to sanction justification. The D.C. Circuit has held:
"We do not suggest the Commission must make an on-the-record finding that a sanction is remedial, but it must explain why imposing the most severe, and therefore apparently punitive sanction is, in fact, remedial, particularly in light of the mitigating factors brought to its attention." (Paz Sec. v. SEC, 494 F.3d 1059, 1065)
The Commission would end Petitioner's career, shut down his company, and order him to pay almost $170,000 that he has no way to pay. As stated, the Commission fails to consider any mitigating factors — not a single one.
"When the Commission chooses to order the most drastic remedies at its disposal, it has a greater burden to show with particularity the facts and policies that support those sanctions and why less severe action would not serve to protect investors." (Steadman v. SEC, 603 F.2d 1126, 1137)
The SEC has an arsenal of weapons to use besides the securities industry's equivalent of the death penalty. The SEC has failed to articulate why the most severe sanction is the only one that serves the purposes of the protection of the investing public. The Commission knows from prior court cases that it is required to explain in detail its choice of sanction and why no other sanction is appropriate. In this case, the Commission should not have a second bite at the apple. The Commission's sanctions should be vacated.
LACK OF EFFECTIVE ASSISTANCE OF COUNSEL
The record in this case is incomplete. Petitioner's counsel failed to adequately represent him. The record is silent on why two investors changed their minds — because Petitioner's counsel failed to call Shoshana Thoma-Isgur as a witness against Petitioner's protests. Petitioner's counsel also advised him that calling 8 of the 9 investors who claimed they were not defrauded was not necessary.
Petitioner submits that Thoma-Isgur's testimony would prove that she was not investigating the violation of securities laws — she was manipulating witnesses to tell a story she had already formed. For example, Mr. Ronnie Marek became so intimidated in Ms. Thoma-Isgur's office that he refused to be placed under oath. Later, pursuant to a subpoena, Mr. Marek did testify. Thoma-Isgur repeatedly asked Mr. Marek if he would have invested in Lifeplan Associates had he known fact a, b, or c. Mr. Marek refused to provide the testimony she wanted. Mr. Marek's own attorney then stepped in to assist her. Ms. Thoma-Isgur should be called to explain why she withheld the fact that Disraeli had negotiated his $39,000 tax lien down to $9,630 while questioning Mr. Marek.
None of the investors, as of this late date, save Mr. Marek, have asked for their money back. Mr. Marek testified that he invested with the hope of two forms of return: the discount on his management fees (which he received) and future profits from Lifeplan Associates — which has been foreclosed by the Commission.
INABILITY TO PAY
The Commission abused its discretion in its determination of Disraeli's inability to pay. The Commission on page 31 of its decision states that Disraeli waived his right to assert his inability to pay, and even if he had not, that his sworn statements were inadequate, and even if they were, it has the discretion to consider or not consider a respondent's inability to pay. Disraeli did not waive his right to assert the defense of inability to pay and did the best he could without legal counsel to meet the requirements of this defense.
The Commission erroneously states that Disraeli's net worth is slightly more than the total disgorgement and penalties — counting $250,000 of private stock in Lifeplan which was an estimate and for which there is no market. As of the filing of this brief, the stock is worthless as the company has no activity.
The Commission misreads its own Rule 630, which states that the issue of inability to pay may be brought before EITHER the Commission or the law judge and in "any proceeding in which an order for the payment of penalties may be entered." The Commission by order MAY require the filing of certain disclosures. The Commission never entered an order requiring more detailed information than that which Petitioner filed. Petitioner's right was not waived.